Hi and welcome to Bernard’s Blue Holistic Elephants Blog.

Here I will post ideas and creations related to trying to think in new ways about people, social sciences, and ‘psychology’ in particular.

But the main idea of the blog is to see how we might think in new ways…


The blog is not about marketing, but it follows from new books (although only the first two have a publisher yet).

Guerin, B. (2016). How to Rethink Psychology: New Metaphors for Understanding People and their Behavior. London: Routledge.

Guerin, B. (2016). A Practical Guide to Contextual Social Analysis: The Contextual Understanding of Human Behavior. London: Routledge.

Guerin, B. (to follow). Rethinking mental health.


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